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How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth Paperback – April 25, 2023

by The Moth (Author), Meg Bowles (Author), Catherine Burns (Author),

720 ratings

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NEW YORK TIMES BESTSELLER • Now in paperback and featuring new material, the definitive guide to telling an unforgettable story in any setting, from the storytelling experts at The Moth

“From toasts to eulogies, from job interviews to social events, this book will help you with ideas, structure, delivery and more.”—CNN

LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD

Over the past twenty-five years, the directors of The Moth have worked with people from all walks of life—including astronauts, hairdressers, rock stars, a retired pickpocket, high school students, and Nobel Prize winners—to develop true personal stories that have moved and delighted live audiences and listeners of The Moth’s Peabody Award–winning radio hour and podcast. A leader in the modern storytelling movement, The Moth inspires thousands of people around the globe to share their stories each year.

Now, with How to Tell a Story, The Moth will help you learn how to uncover and craft your own unique stories, like Moth storytellers Mike Birbiglia, Rosanne Cash, Neil Gaiman, Elizabeth Gilbert, Padma Lakshmi, Darryl “DMC” McDaniels, Tig Notaro, Boots Riley, Betty Reid Soskin, John Turturro, and more.

Whether your goal is to make it to the Moth stage, deliver the perfect wedding toast, wow clients at a business dinner, give a moving eulogy, ace a job interview, be a hit at parties, change the world, or simply connect more deeply to those around you, stories are essential. Sharing secrets of The Moth’s time-honed process and using examples from beloved storytellers, a team of Moth directors will show you how to

• mine your memories for your best stories
• explore structures that will boost the impact of your story
• deliver your stories with confidence
• tailor your stories for any occasion

Now featuring new prompts for engaging storytelling and filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.

From the Publisher

Whether your goal is to make it to the Moth stage…stories are essential

	The Moth Presents: A Point of Beauty	The Moth Presents: All These Wonders	The Moth Presents: Occasional Magic

Customer Reviews	160	1,958	764
Price	$15.80	$12.16	$15.58
	An inspiring and entertaining collection of unforgettable true stories about finding unexpected beauty in life’s transitions.	“Wonderful." —Michiko Kakutani, New York Times Celebrating the 20th anniversary of storytelling phenomenon The Moth, 45 unforgettable true stories about risk, courage, and facing the unknown, drawn from the best ever told on their stages	A new collection of unforgettable true stories about finding the strength to face the impossible, drawn from the very best ever told on its stages

Editorial Reviews

Review

Praise for How to Tell a Story

“Fans of nonprofit storytelling organization The Moth, which, since 1997, has presented 50,000-plus stories, won a Peabody Award for its The Moth Radio Hour and boasts a popular eponymous podcast, will be drawn to this guide to, yep, telling stories. From toasts to eulogies, from job interviews to social events, this book will help you with ideas, structure, delivery and more.”—CNN

“True to its title, How to Tell a Story is a wonderfully practical and thoughtful guide to turning your own experiences and epiphanies into engaging tales. The book is very Moth-centric—‘Moth stories are true and told out loud, in the first person’—but there’s also advice about telling stories during job interviews, business presentations and toasts. Everything here could be easily adapted by classroom teachers or (one can hope) by relatives you see once a year at Thanksgiving.”—The Washington Post

“Inspiring . . . This book . . . provides everything readers need to share their own personal narratives.”—Booklist

Praise for The Moth

“There are many reasons I feel compelled to tell stories. Without stories, the past starts to mush together. And that makes me very anxious. Creating stories is a way for me to make sense of life. The Moth will help you tell great stories.”—Roz Chast, New Yorker staff cartoonist

"The Moth changed my brain in the best possible way. Working with their amazing directors, I learned how to share my story in an authentic and powerful way that I now use almost every day as a teacher, author, and speaker. Now, that’s some brain-changing magic!”—Dr. Wendy Suzuki, author and professor of neuroscience and psychology at New York University

About the Author

The Moth is an acclaimed nonprofit organization dedicated to the art and craft of storytelling. Since its launch in 1997, The Moth has presented more than fifty thousand stories and received the MacArthur Award for Creative and Effective Institutions and a Peabody Award for The Moth Radio Hour, which airs on more than 570 stations nationwide. The Moth podcast is downloaded more than ninety million times annually.

Meg Bowles, Catherine Burns, Jenifer Hixson, Sarah Austin Jenness, and Kate Tellers, along with The Moth’s artistic and workshop teams, have spent more than two decades helping people all around the world tell their true personal stories.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

In June 2015, I was given the life-changing opportunity to pitch a story to Catherine Burns, artistic director of The Moth. As a long-time fan and audience member, I was thrilled—and terrified. I often listened to Moth stories to be transported out of my own life, and to be transformed by the entertaining, deeply moving, and amazing lives of others. Now The Moth was calling me! Did I even have a story to tell?

Adrenaline (born of excitement and fear) surged through my veins. This was a chance to hone my own storytelling craft with experts, and maybe even to be heard by Moth audiences all around the world.

Storytelling lies at the heart of my professional life. As a professor of critical media studies, much of my teaching involves finding stories that can transform abstract concepts and history into relat able and compelling experiences. As an organizer striving to make institutions more equitable, effective storytelling can not only dismantle false narratives but also cut through intractable political divides to reveal how power is currently working, how we got here, and what needs to be done. As a journalist, great stories are the beating heart of impactful reporting, essays, and narrative-nonfiction audio productions.

For all of these reasons, I enthusiastically accepted the invitation. But as soon as I hung up, I felt a fluttering of fear in my chest. My own stories had made friends and family laugh, but they were really just short anecdotes told to people who were being generous. To make matters worse, my experience as a hip-hop artist had taught me that there’s a big difference between telling a funny story to a couple of friends and telling it to hundreds or thousands of strangers. On stage, everything but the power of your story is stripped away, and it is very easy to fall flat. The few times this happened to me, it felt like nothing could remove the stench of doom from the air.

After an hour, the fluttering in my chest turned into panic. Every time I tried to summon a potential story from my past, a crowd of critical voices in my head would quickly impale it with a flurry of criticism: No one cares about this. Get over yourself. You’ve never saved a life. Why do you get to stand in front of people and talk about your weird silly stuff? Jay Allison, the longtime producer of The Moth Radio Hour, had introduced me to the Moth team, and I reached out to him to explain my predicament. Jay told me, “Well, Chenjerai, Moth stories can be deeply inspirational, but they’re very different from the exclusively heroic or positive tales that some other places invite you to tell. I don’t know where you’ll end, but as a place to start, remember that everyone is entertained by, and relates to, a train wreck. Stories about failure and learning can be powerful.”

Failure! That was something I had a lot of. I could definitely remember and tell a story about that.

Up until this point in my life, I had presented myself, and been taken seriously, as a scholar, organizer, journalist, and hip-hop artist. Stories about the confusing, awkward, and downright embarrassing parts of my life, and the lessons that might be learned from them, had been pushed to the margins of my mind. They would spill out, poorly developed, at family dinners or on dates, or in the classroom. My friends and family and students welcomed the best parts of these stories and tolerated the rest.

The pounding in my chest calmed enough for me to start reflecting and jotting down some notes. My best bet was a story about some funny and painful moments in my career as a hip-hop artist.
By the time my group, the Spooks, finished our last tour in 2005, we had earned gold singles in three countries and a gold album in the UK, and had performed in front of more than a million people. After my music career slowed down, I was forced to learn new skills, figure out new ways to sustain myself, and forge a new identity—but I never really processed or properly mourned this tumultuous shift in my circumstances.

When I was ready, I called Catherine, and she listened closely and supportively as I ran through several story possibilities. Breathlessly, I shared the story of meeting Laurence Fishburne on my own music video set as the Spooks were taking off. But I took forever to get to the main point, losing the thread several times along the way. Another anecdote involved me botching an Excel sheet at a temp job. It was meant to illustrate the tragicomedy of my post-fame life, but I stretched it out far too long and included a wealth of irrelevant details. I also told Catherine about meeting Laurence Fishburne for the second time, while working as a security guard at a film festival. But this time I had hidden from him, ashamed of my humbled station in life (and my JCPenney suit). It was a meandering, sloppy affair with a sad, deflating ending.

After listening closely, Catherine recognized the seeds of a story—something that had elements of humor, tragedy, and drama, and would likely resonate with a lot of people. I use the term seeds because clearly my story wasn’t developed yet. When I first shared my story, I thought that having been famous—and then not—was the point of the story, and that meeting Fishburne twice was the punchline. I thought the ending of the story was me in my humiliated state. None of those initial instincts was correct.

The lack of an ending was crucial. Laughing with me, Catherine pointed this out by saying, “Wow, that second time you saw Laurence feels so awkward and terrible. But I feel like that’s not the ending. I mean, you seem to be doing much better now. What happened?” When she asked this, something emotional and planetary moved inside of me. I didn’t know what happened. I didn’t have an ending because, even though my life had moved forward, some part of Chenjerai was still standing there in that JCPenney suit, feeling defeated and small.

A day or so before the live show, the storytellers meet and share their stories for final notes and tweaks. This is a scary but ultimately beautiful part of The Moth’s process.

I will never forget my first rehearsal. The day before, I was attending a protest in South Carolina. The rehearsal was going to be in person at The Moth’s offices. This meant that I had to drive from Clemson to New York. The good news was that the twelve-hour drive gave me plenty of time to rehearse my story. But it also allowed time for doubt to creep in. Was I really driving to another state to tell a story in front of one thousand people? With no music? Because one person in New York told me that this story is interesting? Maybe I needed to tell a more political story. After all, I was not here to simply entertain people. I became so filled with doubt and confusion that I called Catherine and proposed telling a different story. Catherine listened and was fully open to this. But her questions helped me realize that if I was going to tell a political story, I should put the same time and effort into it that I had put into this one. I think she also understood that my sudden passion for this new idea was a by-product of second-guessing the story I was currently planning to tell.

By the time I arrived in New York, I was back to telling story number one. But my doubt returned when other storytellers started confidently weaving their own tales at rehearsal. This anxiety didn’t last long, however. Moth listeners have a special way of holding storytellers up by laughing at what’s funny, “wow”-ing at what is genuinely shocking, nodding in validating affirmation, and even shedding tears when moved. As soon as I shared my first punchline, the room laughed, and I felt better. Relief flooded my body and I felt that I was hanging out with friends—that we were all going to make each other stronger and support each other through the process. My point here is that the horrifying feeling of pressure was necessary, because by the time I got to the big stage, I had already faced my fears.

As I got closer to the show, I remembered a turning point in my story. I was applying for a new temp job, feeling defeated, wearing the same JCPenney suit, when I heard a Spooks song playing and I saw people in the temp office enjoying it. This reminded me that the power of my music wasn’t contingent on my own fame or hanging with celebrities. It was about the joy of dreaming up and shaping my art. The office workers were enjoying what I had made, and they reminded me of the power and joy I had felt creating it.

In the final scene of my story, I talked about sharing a lesson with my students: Follow your passions, but be prepared to brace for impact. And after going to sleep thinking hard about the core message of my story, I woke up with the line “Sometimes you have to figure out who you’re not before you can become who you are.”

When I tried this line at the rehearsal, I felt the swell of recognition and affirmation wash over the room. Catherine nodded confidently in a way she hadn’t before and said, “Yes! That’s it. That’s the ending.”

The Moth team lovingly pushed me toward a stronger ending—the real ending—and helped me recognize when I had found it.

Product details

Publisher ‏ : ‎ Crown
Publication date ‏ : ‎ April 25, 2023
Edition ‏ : ‎ Reprint
Language ‏ : ‎ English
Print length ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 059313902X
ISBN-13 ‏ : ‎ 978-0593139028
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 5.14 x 0.73 x 7.96 inches

Best Sellers Rank: #10,275 in Books (See Top 100 in Books)
- #3 in Public Speaking Reference
- #15 in Performing Arts (Books)
- #160 in Motivational Self-Help (Books)

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M. Bowles
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The Moth
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THE MOTH is an acclaimed nonprofit organization dedicated to the art and craft of storytelling. Since launching in 1997, The Moth has presented over 50,000 stories, told live and without notes to standing-room-only crowds worldwide. The Moth conducts eight ongoing programs: The Moth Mainstage, which tours internationally, has featured stories by Elizabeth Gilbert, Hasan Minhaj, Kathleen Turner, Malcolm Gladwell, Darryl “DMC” McDaniels, John Turturro, Molly Ringwald, Boots Riley, Krista Tippett, Damon Young, Mike Birbiglia, Rosanne Cash, Danyel Smith and Tig Notaro, as well as an astronaut, a pickpocket, a hotdog eating champion and hundreds more; The Moth StorySLAM program, which conducts open mic storytelling competitions in 28 cities: 26 in the US plus Melbourne, AU and London, UK; The Moth Community Program, which offers storytelling workshops and performance opportunities to adults who are too often overlooked by the mainstream media; The Moth Education Program, which brings the thrill of personal storytelling to high schools and colleges in New York, and educators around the world; The Moth Global Community Program, which develops and elevates true, personal stories from extraordinary individuals in the global south; The Moth Podcast—the 2020 Webby People’s Voice Award Winner for Best Podcast Series—nearing 100 million downloads a year; MothWorks, which uses the essential elements of Moth storytelling at work and other unexpected places; and the Peabody Award-winning The Moth Radio Hour which, produced by Jay Allison at Atlantic Public Media and presented by PRX, The Public Radio Exchange, airs weekly on 575 public radio stations nationwide. To date, The Moth has published three critically acclaimed books: The New York Times Best Seller The Moth: 50 True Stories (Hachette Books, September 2013), All These Wonders: True Stories About Facing the Unknown (Crown Archetype, March 2017) — described as “wonderful” by the New York Time’s Michiko Kakutani, and Occasional Magic: True Stories of Defying the Impossible (Crown Archetype, March 2019) which debuted at #12 on The New York Times Best Sellers List. The Moth’s fourth book, How to Tell a Story (Crown Archetype, April 2022) debuted on The New York Times, USA Today, IndieBound and Publishers Weekly best sellers lists. Learn more themoth.org.
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Customers find the book excellently written and engaging, with one review noting how it goes deep into storytelling mechanics. Moreover, the book serves as a helpful guide, with one customer mentioning how it can be applied to everyday situations. Additionally, the content receives positive feedback, with one review highlighting its well-organized structure.

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Advice Storytelling Readability Book content

15 customers mention "Advice"15 positive0 negative

Customers appreciate the book's guidance, with one mentioning it provides many ideas and tips, while another notes it helps with daily situations.

"...book acts as an entertaining primer into storytelling, but also acts as a guide on how to be a more effective conversationalist...." Read more

"...But it was also filled with new angles and ideas worth my full attention and consideration. If you love to share stories, you should read this book...." Read more

"Speaking techniques & motivation excellent." Read more

"Great advise but probably better as an audio book." Read more

15 customers mention "Storytelling"15 positive0 negative

Customers appreciate the storytelling techniques in the book, praising its well-crafted chapters and excellent writing style, with one customer noting how the writers delve into the mechanics of storytelling.

"...This book acts as an entertaining primer into storytelling, but also acts as a guide on how to be a more effective conversationalist...." Read more

"...The book is well written with short sections and short chapters to appeal to those of us with shorter attention spans, but not so short that you..." Read more

"A complete end to end formula for how to tell effective and interesting stories" Read more

"...The writers go deep into the mechanics of what makes a great story and there are so many ideas and tips that I found surprising and would have not..." Read more

13 customers mention "Readability"13 positive0 negative

Customers find the book engaging and fun to read, with one mentioning it's a great resource for professors.

"...And yes, there are stories which are delightful. It's worth your time." Read more

"...This would be a great book for professors to assign to their students in a speaking, writing, and/or composition course. *..." Read more

"...So, I must say that I really enjoyed this book. A lot of it seemed familiar - things that I had heard before...." Read more

"...a TRUE PERSONAL story that has personal meaning, make it honest, entertaining and funny, while also making it hit home, then this is your..." Read more

3 customers mention "Book content"3 positive0 negative

Customers appreciate the book's content, with one mentioning that it lays everything out clearly, while another notes the helpful summary pages.

"...Every chapter is well crafted to feed into the next. There are summary pages that help you review and deepen the points of the chapter..." Read more

"...what the ingredients are for a memorable story -- and this book lays it all out!..." Read more

"GREAT HOW TO BOOK FROM THE ESSENTIAL STORYTELLING ORGANIZATION..." Read more

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Robbie Guerrero
THE GOLDEN COLPOLTEUR
Reviewed in the United States on April 12, 2025
Format: PaperbackVerified Purchase

SUPER GLEN, THE BOOK PEDDLER, MAKES A DIFFERENCE IN THE DISCOUNT BOOK ARENA. IF HE CAN ANTE UP BETTER SHIPPING RATES...IT WOULD BE GLORIOUS...BUT THANK YOU, SUPER GLEN "THE COLPOLTEUR" OF LITERATURE.

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Amazon Customer
Great book
Reviewed in the United States on April 14, 2025
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My brother loves the book.

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Ted Ziegenbusch
Everyone Has At Least One
Reviewed in the United States on March 21, 2025
Format: KindleVerified Purchase
As a radio and TV personality in Los Angeles, I’ve been telling stories for decades. Somehow, it just came naturally. I had a lot of encouragement from parents, teachers and friends who seemed to always enjoy my stories. However, I’m also an avid learner with a lot of curiosity. So, I must say that I really enjoyed this book. A lot of it seemed familiar - things that I had heard before. But it was also filled with new angles and ideas worth my full attention and consideration. If you love to share stories, you should read this book. Chances are, you’ll become even better at what you’re already doing.

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Kerry Hersom
Book
Reviewed in the United States on February 9, 2025
Format: PaperbackVerified Purchase
Perfect

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Keith J. Johnston - Author of A Garage Full of Ferraris
Very thorough and helpful.
Reviewed in the United States on December 31, 2024
Format: PaperbackVerified Purchase
A complete end to end formula for how to tell effective and interesting stories

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Fred
Speaking techniques & motivation excellent
Reviewed in the United States on January 15, 2025
Format: PaperbackVerified Purchase
Speaking techniques & motivation excellent.

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Miss Nikki
Written for audio
Reviewed in the United States on April 1, 2025
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Great advise but probably better as an audio book.

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thezwomann
This book is so good, I bought it twice.
Reviewed in the United States on December 11, 2023
Format: PaperbackVerified Purchase
First, I purchased it on Audible and listened. It's so engaging, and the examples feature live audience performances at Moth gatherings. You will definitely want to get a copy of the audio book. As I continued listening, I slowly realized that there were so many "how to" sections featuring tips on what to do and what not to do that I had to get my hands on a print edition...which I did. So, now I have two copies, and it's the best investment I've made in a while. The audio is so entertaining, engaging, and insightful; the written copy is the perfect writer's reference guide. Highly recommend.

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Sam
Repetição Excessiva
Reviewed in Brazil on January 1, 2023
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Ensina como refletir e criar seu story telling de forma a ser interessante. Entretanto tem bastante estória de como o moth surgiu, como é o estilo deles e demora um pouco a chegar realmente ao assunto. Reforça de maneira excessiva o que fazer o que torna um pouco maçante a leitura.

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J
Missed Opportunities: 'The Moth' Fails to Inspire Aspiring Authors
Reviewed in Australia on October 6, 2023
Verified Purchase
Despite its promising blurb, the book proved to be a considerable waste of time. It fell short of delivering the creative spark and valuable insights I had anticipated. Instead of offering fresh perspectives on storytelling or profound anecdotes to fuel the imagination, it was largely a collection of underwhelming narratives that failed to inspire. For authors hoping to find a wellspring of creativity, "The Moth" regrettably falls short and might leave you searching for a more enriching source of inspiration.

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Fatma
Great service
Reviewed in the United Arab Emirates on September 17, 2022
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The book has reached me on time. This book is amazing, i have learned alot from it.

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ALFONSO
Storytelling
Reviewed in Mexico on April 12, 2025
Format: PaperbackVerified Purchase
Great book for storytelling.

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David Rutledge
ENGROSSING AND DELIGHTFUL, for anyone struggling to tell their story, or stories
Reviewed in Canada on January 6, 2024
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This is one of those books you won't struggle to read or get bogged down in. If you are genuinely interested in the human dynamics of both storytellers and their audience (or reader), you will find lots of valuable material herein — plus insightful and humorous moments to make you happy you made the purchase.

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How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth Paperback – April 25, 2023

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2.0 out of 5 stars Repetição Excessiva

2.0 out of 5 stars Missed Opportunities: 'The Moth' Fails to Inspire Aspiring Authors

5.0 out of 5 stars Great service

5.0 out of 5 stars Storytelling

5.0 out of 5 stars ENGROSSING AND DELIGHTFUL, for anyone struggling to tell their story, or stories

Repetição Excessiva

Missed Opportunities: 'The Moth' Fails to Inspire Aspiring Authors

Great service

Storytelling

ENGROSSING AND DELIGHTFUL, for anyone struggling to tell their story, or stories